Category Archives: Art Help & Info

Art in Transit

Bad example of packaging on so many levels
Bad example of packaging on so many levels

Occasionally I get asked if I ship my work, which is a common question among artists and non-artists alike. The thought of packaging an original work of art and handing it over to a carrier is scary. I will admit that it makes me anxious. However, after reviewing the methods of other shipping companies, as well as researching the internet, I have been successfully packaging my own work for transit for a few years now. I have to say that this was not only a financial decision, but also based on a bad experience in which one of my paintings was damaged by a shipping company. So here are the steps I follow when shipping my paintings:

– Wrap the front and sides of the canvas with glassine paper. This can be found online at just about any art supply shop. Be sure to tape the paper to the back, not the front of the canvas.

– Then wrap the painting front and sides with a sheet of mylar. I like Grafix Dura-Lar which you can find on Utrecht.com. This helps protect against moisture due to climate/temperature change.

– Bubble wrap the painting with large bubble wrap, covering the back as well. I like to then wrap it again with another sheet of bubble wrap. Try to limit the tape to just along the sides to help prevent someone from cutting into the painting when removing tape.

– Prep your box for transit. I like the ones offered by U-Line (uline.com) since they have boxes specifically for artwork. I suggest getting one that leaves a minimum 3 inches of space around your painting.

– Tape one end of the box together with clear packing tape, covering it horizontally and vertically as well as along the seams of the box and corners.

– While the box is empty, I like to mark it with a permanent marker, writing “Fragile” on all sides of the box and I put an “up” arrow along where the top is. Also, it helps the gallery if you write your name (I just use my last name since it’s unique enough) on the box as well. Just be sure that it is away from the “Fragile” signs to help with visibility.

– Before stuffing the box, I use a few extra sheets of cardboard to protect the “body” of the box and the painting. I like to have 2 sheets on either side of the painting, but if it’s really thick you can use one on each side. The cardboard should be cut to cover the painting but be just smaller than the inside of the box to ensure a good fit.

– When shipping a larger painting, I like to use a couple of sheets of thin wood such as luan, which I get at Home Depot. I will also add a couple of sheets of cardboard as well, if space allows.

– Line the bottom of your box with crumpled brown kraft paper or tissue paper. I advise against colored tissue paper or newspaper in case of bleeding. Magazine pages are okay, but don’t look as “professional” so maybe consider where this is going first. Pack the bottom well, especially the corners of the box.

– Place the wrapped painting in the box, between the sheets of cardboard so there are even amounts on each side. If using luan, place the painting between the luan, leaving extra cardboard evenly on each side.

– Line the sides of the box with more kraft paper or tissue paper. If the box is large, you may need a dowel or broomstick to help push the paper down the sides to ensure they are properly stuffed.

– Finish with kraft paper or tissue across the top of the painting. If including a gallery contract or other paperwork, I put that information in a 9×12 envelope and place it across the top of the painting before adding kraft paper. Then seal with clear packing tape, again going horizontally and vertically.

In cases where the work will be shipped back to me, I like to include a typed packing instruction sheet for the gallerist. Make sure your name, contact info, and the name of your painting is on the sheet as well. This way you can ensure that your painting is packaged in the same manner as it was received.

Also, I won’t promote any one carrier, but I will say that I prefer 2-day Air shipping. It can be expensive depending on the size of the piece, but it goes through the least number of hands. (Other than overnight, which is $$.)

Art Marketing: What’s working and what’s not

Artist Amy Guidry discussing her work with reporter Kevin Chiri
Artist Amy Guidry discussing her work with reporter Kevin Chiri

First, I must point out that this is my own personal account regarding my efforts to market my art, so bear in mind that some things may work better for others. That said, I’ve done a lot of research over the years regarding the business side of art. All of these accounts are from others’ own personal dealings as well, so I like to rely on a broad spectrum of sources. So enough blabbing, here’s the gist of it:

I’ve been tracking my website (www.AmyGuidry.com) stats for years, which is the only way I can know (other than someone telling me personally) that someone has been checking out my work. I’ve noticed that some sources that once were good generators of publicity, have fallen by the wayside a bit. I’m almost certain that this (yes, I hate to say it) is because as soon as the economy took a dive, many people were dropping their subscriptions and I think some were just less interested in purchasing artwork, therefore not looking it up on the internet so much, either. For instance, when I would have a feature article about my work in a magazine, I’d see a huge spike in my website stats. Now, not so much.

So what does this mean? Well, for starters, now is the time for artists to up their efforts (if you haven’t already) when it comes to marketing your work. Studies have shown that those who keep marketing despite an economic depression, thrive later on because they have maintained their brand status while those that didn’t tend to lose customers in the long run. They appear less successful because they couldn’t “afford” (though you can market your work for free thanks to the internet) to advertise their product or services. And they were more likely to be forgotten because their name/brand was not being repeated. Also good to note here that it takes an estimated seven times for an ad to sink in to its viewers. So a one-time ad is most certainly not enough.

Back to my personal findings- what has worked according to my stats is #1 Direct traffic. Which is great and should be your main effort because it means people are directly going to your site. You stand out to them, you are the authority to refer to, your art is memorable, etc. So this means that handing out those business cards is working. #2 is Google. Yes, it is “the” search engine according to my stats. I know that this is due to my web ranking. If you look up my name, my website is at the top. Not Facebook. This is good because you want your site to be the place people go to find you. Those social media sites are great, but again, you have to stay ahead of them in your rankings. That said, the rest of my referrals come from a mix of social media sites, blogs, websites, and emails (which may be direct traffic, basically, since I like to put my website at the bottom of my emails). I can’t say one is better than the other since they vary from month to month and even day to day. However, the good news is they are all free advertising. So there’s no cost to you (other than your studio time- so be careful) to “advertise” through all of them.

Before I forget, I should clarify that this doesn’t mean I think you should abandon other marketing sources such as magazines, radio, newspapers, etc. I would advise using that time and money (if you are buying ads) wisely and pick and choose the ones that best suit your work and reach your target audience.

Second Saturday Artwalk

This Saturday, January 8th, is the first artwalk of 2011! If you live or will be in Lafayette, Louisiana, this weekend, be sure to stop by all the galleries and business downtown that are featuring new exhibits. This is a free (and popular!) event for a fun evening out. Starts at 6pm- 8pm (ish) in downtown Lafayette. The schedule is:

Acadiana Center for the Arts– 101 W. Vermilion St. / 337-233-7060
Main Gallery: Domains, Parameters and Wanderings– Anastasia Pelias, Jennifer Odem, Christina Mcfee, Allan Jones, Colleen Ho, Chyrl Savoy
Side Gallery: The Mississippi Delta: Images from a Blues Pilgrimage by Scott Ainslie
Vault Series: Candice Alexander

Cajun Spice– 535 Jefferson St / 337-232-3061
Works by Kim Parker and Tina Thibodaux

Galerie Eclaireuse– 535 ½ Jefferson St. / 337-234-5492
Jon Schooler

Gallery 549– 549 Jefferson St. / 337-593-0796
Donald LeBlanc solo exhibition

Gallery R (at The Russo Group)- 116 E. Congress St. / 337-769-1530
Works by Ryan Benoit

St. Pierre’s Center for the Arts– 114 W. Vermilion St. / 337-236-9111
Jason Copes

Giving Thanks

This will be a short post today, but a fun one.  With Thanksgiving on my mind, I started thinking of things to give thanks to and wanted to share them with you.  In the spirit of this blog, I will keep them art related.  Okay, so let’s start:

Alyson Stanfield’s advice:  Though I am sad that her podcast is ending, I am thankful for her newsletters.  She has inspired, enlightened, and informed me (as well as countless other artists)- Art Biz Coach

Art Calendar Magazine:  I’ve been reading this magazine for art business professionals since I first became a professional artist.  It has truly shaped my career- Art Calendar

Sales Guy’s Quick and Dirty Tips podcasts:  The name says it all- I can’t find a more concise resource to listen to weekly- Quick and Dirty Tips

Michaels art supplies stores: When I need a synthetic 00 round paintbrush (for those who don’t know- they are SUPER tiny brushes) and let’s face it, I go through one of those in a matter of days, it’s nice to be able to show up at 8:50pm and get a paintbrush (and they offer coupons!)- Michaels

I’m thankful to everyone that has been/is so supportive and encouraging of my art career.  I’m thankful to everyone that is a “fan” (or “like”- Facebook keeps changing it) on my Facebook Fanpage.  Your support has kept me going over the years and continues to do so.  THANK YOU!!

Happy Thanksgiving!

October Artwalk

Sorry I was late to post this… it’s been a busy week, to say the least. Tonight is the October 2nd Saturday Artwalk in downtown Lafayette, LA! The event is free and starts at 6pm (lasts until 8-ish). Galleries and businesses downtown have some exciting new openings tonight:

Acadiana Center for the Arts– 101 W. Vermilion St. / 337-233-7060
Main Gallery: October 9 – December 18, 2010- Tom Secrest: Realm of Subconscious
Side Gallery: October 9 – November 5, 2010- Nervous Energy- Curated by Stephanie Patton
Vault Series: October 9-December 11, 2010- Michelle Fontenot

Cajun Spice– 535 Jefferson St / 337-232-3061- Liz Gold and Debbie Denison

Galerie Eclaireuse– 535 ½ Jefferson St. / 337-234-5492- Early works of Tom Secrest

Gallery 549– 549 Jefferson St. / 337-593-0796- In honor of Breast Cancer Awareness month, Gallery 549 is asking Artwalk attendees to sign or draw on the paper-covered walls of the gallery to recognize those that are fighting breast cancer. Anyone wishing to donate to local breast cancer foundations will have the opportunity to do so through the gallery.

Gallery R (at The Russo Group)- 116 E. Congress St. / 337-769-1530- Jeff Lush

Pottery Alley– 205 ½ W. Vermilion St. / 337-267-4453- Natures Serenade– Unique sculptures, thrown pieces, hand built vessels

Whoojoo Stained Glass– 532 Jefferson St. / 337-269-9310- Open Studio

September Artwalk

This weekend’s 2nd Saturday Artwalk for the month of September (Saturday, Sept. 11th) honors Elemore Morgan, Jr. The State of Louisiana has declared September 18th, Elemore Morgan, Jr. Day and will be commemorating this special designation with grants awarded by the Elemore Morgan, Jr. Visual Arts Endowment and a special reception during the Fall Fest event on September 11th’s Artwalk.  Galleries are hosting special exhibits as well.  The event starts early this month- from 4-8pm.

Acadiana Center for the Arts– 101 W. Vermilion St. / 337-233-7060
Main Gallery: August 14 – September 25, 2010- Michel Varisco: Shifting
Side Gallery: September 11 – October 1, 2010- Louise Guidry
Vault Series: August 14 – September, 25 2010- Kelly Guidry

Architects + Artists– 200 Jefferson St. / 337-232-0000

Cajun Spice– 535 Jefferson St / 337-232-3061

Cité des Arts– 109 Vine St. / 337-291-1122

Galerie Eclaireuse– 535 Jefferson St. / 337-234-5492

Gallery 549– 549 Jefferson St. / 337-593-0796- “Brush With Hope”– group exhibition to benefit the Jacob Crouch Foundation for the prevention of suicide

Gallery R (at The Russo Group)- 116 E. Congress St. / 337-769-1530

Pottery Alley– 205 W. Vermilion St. / 337-267-4453

Sans Souci Fine Crafts Gallery– 219 E. Vermilion St. / 337-266-7999

Whoojoo Stained Glass– 532 Jefferson St. / 337-269-9310

Field of Dreams

Artist Amy Guidry with her work at the Slidell Cultural Center at City Hall
Artist Amy Guidry with her work at the Slidell Cultural Center at City Hall

No one cares about your art more than you do. It’s true. It’s not unlike showing your vacation photos to everyone. They mean well, but after about two minutes, the enthusiasm wears off and their eyes glaze over. I was inspired to write this after going through some old art magazines to clear out the mountain of periodicals I’ve saved. I came across a rather disheartening article in a very popular magazine. The author was giving advice on how to be a successful artist. Some of the author’s tips? Paint what sells- not more “complex” paintings, don’t bother showing in libraries or university galleries since they don’t generate sales (museums usually don’t either, but I don’t know an artist alive that wouldn’t jump at the chance to show in a museum), and sell on Ebay- specifically bright, colorful, quick paintings- no drawings. I know better than this and even I found it depressing! I can only imagine what other artists must think.

So this is what leads me to my frustration. I don’t care who they are or if they mean well, no one truly cares about your art or your art career as much as you do. This is why you are the only one that can determine what your goals are and if, at the end of the day, you’ve done all that you can to achieve those goals. Don’t listen to the naysayers, the haters, the critics, the cynics, or the non-believers. What do they know anyway? Even some of the experts can’t always predict what you, personally, need to do. That’s why it’s up to you to take in all this information and filter through it and find what is applicable and toss away what’s not. You know what you need to do. You know if your work is the best it can be. You know what you should create. If you try to “paint what sells,” you’ll be chasing your tail for quite some time. Popularity changes as do marketing trends. Something that sells one day, won’t the next. That’s why there are trend analysts that make a living at this. Great work is great work and it will attract its own popularity. And while I’m at it- if you were to avoid university galleries, libraries, museums, or any other venue for fear of little to no sales, you wouldn’t be an artist, would you? I couldn’t imagine not having the experience of seeing art, especially when I was a student, at a university gallery or museum. Some of the most significant shows of our time come from these venues.

In my own personal experience, I’ve heard it all. I’ve been told what I should paint, how I should paint, and I’ve even had a drunk non-artist tell me what is and isn’t art. When I made the decision to paint and to try to get into a gallery exhibit, even one of my “good” friends told me that I couldn’t do it. It’s a good thing I didn’t listen to any of these people, otherwise I may not have even been an artist at all. Anyone listening to that kind of advice would quit before even starting. Don’t make that mistake. If you’re already a working artist, just keep on trucking. If you’re just starting out, stay focused and put your blinders on. And maybe invest in some good ear plugs.

Being a true artist takes grit. There’s a lot of blood, sweat, and tears, and you’ll need to develop a thick skin. However, I can’t imagine a more rewarding experience.  I always like to think of these words by Ralph Waldo Emerson:  “Nothing great was ever achieved without enthusiasm.”

If you’d like to learn more about my own work and what I’ve been up to, check out my website at www.AmyGuidry.com.

Approaching a Gallery (in a few easy steps)

Amy Guidry's painting "Food or Pet? How Do You Decide", Wally Workman Gallery, Austin, TX
Amy Guidry's painting "Food or Pet? How Do You Decide", Wally Workman Gallery, Austin, TX

First, check out galleries that you think may like your work. You should never just blindly send out your portfolio, resume, what have you to a gallery without determining if they’re the right fit. And this should go without saying, but be sure that they are a gallery! Attend openings, meet curators, dealers, gallery owners and directors. If you can’t physically make it to a gallery, at the very least, you should check out their space online. Get to know the artists that they show. Can you see your work fitting in with a group exhibit of these artists?

Once you’ve determined which gallery or galleries you are interested in, you should prepare your presentation. These days, email is so common (sometimes it’s preferred) that I think it is okay to submit your work via email. However, if a gallery has a submissions policy, be sure to abide by that. If not, they’ll toss your work in the trash. If the submissions policy is not a clearly stated link on their website, try looking under the Contact Us page. If there is absolutely no information, contact the gallery for their guidelines.

Whether you submit your work via email or postal mail, be sure that your presentation is professional. First, get the name of the person you need to contact. Whether it’s the director, the curator, or the manager, find out their name. I know from personal experience, many just blindly send an email without even acknowledging my name. Why would I want to show their work (again, I’m not a gallery, but let’s pretend for a second) if they don’t even know who I am? So find out their name. Google it, ask someone, or contact the gallery itself- just find out!

The rest is easy. This is where you should put together your bio and/or resume, portfolio, and any other relevant information. You should have all of these at your fingertips already, but if not, now is the time to start. Make sure that all of your information and images are up to date. And be sure to spell check. It’s the little things that matter, so be sure to dot your i’s and cross your t’s.

If you send your information via email, be sure to use small image files. If you load down their inbox, they won’t be happy or they may not even receive your information at all. It could bounce or end up in a spam filter. So keep it small- 4MB total is best.

Sounds simple, and it really is if you keep everything up to date. Again, if you have any questions, don’t hesitate to contact me. www.AmyGuidry.com

August Art Walk

Installation view of Amy Guidry's work at The Alamo, Lafayette, LA
Installation view of Amy Guidry's work at The Alamo, Lafayette, LA

Two posts today… lots going on, but I wanted to inform everyone of Lafayette’s Artwalk schedule for this month. Artwalk happens this Saturday, August 14th in downtown Lafayette, LA. Gallery showings are as follows:

Acadiana Center for the Arts– 101 W. Vermilion St. / 337-233-7060
Main Gallery: August 14 – September 25, 2010- Michel Varisco: Shifting
Side Gallery: August 14 – September 4, 2010- Rajko Radovanovic: Last Line of Defense
Vault Series: August 14 – September, 25 2010- Kelly Guidry

Cajun Spice– 535 Jefferson St / 337-232-3061- Tina Thibodaux: Reflections

Cité des Arts– 109 Vine St. / 337-291-1122- 23 Photographs by Angelle-Leigh

Galerie Eclaireuse– 535 Jefferson St. / 337-234-5492- “Louisiana Landscapes” group show featuring the work of Erin Chance-Fenstermaker, Pegi Derby, Colleen McDaniel, Jane Noble, Steve Schneider, Jon Schooler and Dennis Sipiorski

Gallery 549– 549 Jefferson St. / 337-593-0796- Donald LeBlanc- “Landscapes and Little Head Totems”

Gallery R (at The Russo Group)- 116 E. Congress St. / 337-769-1530- Artwork of Michael Russo

Pottery Alley– 205 W. Vermilion St. / 337-267-4453- Art Under Wraps

July Artwalk

Second Saturday Artwalk is upon us again!  If you are in the downtown Lafayette area, be sure to stop by this Saturday, July 10th.  Galleries and many downtown businesses are open from 6-8pm.  The schedule for this month is as follows:

Acadiana Center for the Arts– 101 W. Vermilion St. / 337-233-7060
Main Gallery: Through July 24, 2010- Southern Open 2010
Side Gallery: July 10 – July 24, 2010- Maria Lovullo (1961 – 2009)
Vault Series: Through July 24, 2010- Pat Juneau

Cajun Spice– 535 Jefferson St / 337-232-3061
Anne Bulliard Crownover Glasswork & Mosaics

Galerie Eclaireuse– 535 ½ Jefferson St. / 337-234-5492
Works by Dennis Sipiorski and Steve Schneider
Also in the gallery: Tom Secrest, Paul Schexnaider, Billie Bourgeois, Jon Schooler, Sue Boagni, George Loli, Colleen McDaniel, James Hunter and other regional artists

Gallery R (at The Russo Group)- 116 E. Congress St. / 337-769-1530
Painter Colleen McDaniel

Pottery Alley– 205 ½ W. Vermilion St. / 337-267-4453
The Spirit of Haiti– steel drum art

Sans Souci Gallery– 219 E. Vermilion St. / 337-266-7999
July Jewels– jewelry makers of the Louisiana Crafts Guild