Lately I’ve noticed a surge in questions by artists regarding internet exposure.\u00a0 I think everyone can use more exposure, even if they’ve been at their careers for awhile.\u00a0 You have to “feed the machine” as I always say and continually add to your internet exposure.\u00a0 If you don’t consistently provide the public with new information, they will soon forget you unless you happen to be Damien Hirst, for example.\u00a0 Given the short shelf-life of posts to Facebook, Twitter, etc., it’s especially important to keep the news coming.\u00a0 So here is a list of my favorite and most useful recommendations:<\/p>\n
Website<\/strong>– This seems to be the most obvious but there are many artists out there that don’t have one.\u00a0 This should be your #1 priority over all other ideas listed here.\u00a0 Cost can be a big factor, so if you can’t afford to hire a designer, talk to talented students or freelancers that do this as a side career.\u00a0 You can probably get a better deal<\/strong>– just be sure to look at their portfolio beforehand.\u00a0 If this is not an option, you can also use WordPress<\/a> to create a site in which you feature galleries of pictures.<\/p>\n Blog<\/strong>– Again, you can use WordPress for this, but there are many other options out there.\u00a0 Blogging is important to help build your name, increase your SEO ranking, and gives you an opportunity to connect with fans.<\/p>\n Facebook<\/strong>– I see many artists using Facebook, which is great, but far less have an actual Fan Page.\u00a0 First, Facebook expects that you will promote your business and conduct sales through your Fan Page<\/strong>, not your personal profile.\u00a0 Sure, Fan Page posts tend to get filtered out of the news feed, but in all fairness, Facebook is not taking a cut from your sales made via your Fan Page.\u00a0 Drive traffic to your Fan Page via your website, blog, etc. and include links to your Fan Page on other websites.<\/p>\n Twitter<\/strong>– Personally, I find Twitter to be overwhelming, but no matter your social media preference, it is important to be present on any and all<\/strong>.\u00a0 I have found that fans\/collectors\/potential collectors all have their own personal preference for following you, therefore you need to reach them through all of these sites.<\/p>\n Google+<\/strong> – Some people still don’t know what Google+<\/a> is.\u00a0 To me it is just another version of Facebook, except without all the “flash.”\u00a0 No ads, no news feeds, no news feeds in your news feeds (haha), and it makes it much easier from the get-go to control your privacy settings<\/strong> and even per post.\u00a0 As far as I know, you still have to be “invited” to join so if you haven’t already, ask a friend to send you an invitation.<\/p>\n Blogrolls<\/strong>– Besides your own blog, increase your exposure by getting your site included in the blogrolls of blogs that you like.\u00a0 These are lists of sites that are recommended and tend to share similar interests<\/strong> with the blog listing them.\u00a0 Ask to trade links<\/strong> with your artist friends- their link listed on your blog and yours on theirs.\u00a0 You can also approach bloggers that you like to trade links.<\/p>\n Comment<\/strong>– One of the best ways to get noticed is to leave a comment.\u00a0 So many sites feature like buttons or share buttons, which are great, but don’t forget to leave a comment.\u00a0 If you have something valuable to add, do so!\u00a0 You don’t have to agree with the writer, either, just be civil.\u00a0 When posting, depending on the site, you may have the option of adding a photo of yourself- a Gravatar<\/strong><\/a>– or if you can sign in via Facebook or Twitter, use one as long as there is a photo.\u00a0 People are visual creatures.\u00a0 You’ll also have the option of including your website or social media link, too.<\/p>\n These are my best recommendations, but there are new sites being created all the time.\u00a0 If you have any ideas you’d like to recommend<\/strong>, please add them to the comments section!<\/p>\n ——–<\/p>\n www.AmyGuidry.com<\/a><\/p>\n Sign up for my monthly newsletter at: www.amyguidry.com\/contact.html<\/a><\/p>\n Follow me on Facebook: www.facebook.com\/pages\/Amy-Guidry\/51953219932<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Lately I’ve noticed a surge in questions by artists regarding internet exposure.\u00a0 I think everyone can use more exposure, even if they’ve been at their careers for awhile.\u00a0 You have to “feed the machine” as I always say and continually add to your internet exposure.\u00a0 If you don’t consistently provide the public with new information, … Continue reading Exposure- Need it, Want it, Grow it<\/span>